The family
assistant that
lives in your
WhatsApp
Keeping you out of each other's hair — and into each other's arms. (He'll also quietly notice which of you is doing everything.)
Currently being tested by our Beta families.
Here's your week 📋
Tomorrow, 4:00 PM (East Field)
One parent shouldn't be the only one who knows.
50% of parents want to share the load equally. Only 9% manage to. Not because anyone's unwilling — because family information flows through one inbox, one calendar, one person's head. Fred sits between the two of you and holds the same picture of the week in front of both.
Keeps the family calendar
"Soccer moved to Thursday" becomes a calendar event on both phones — and a nudge the night before.
Reads school emails so you don't
Forward it. Fred pulls out dates, to-dos and deadlines, and puts them in front of both of you.
Flags clashes early
Both busy on Wednesday at 16:00 and someone needs pickup? Fred asks who's got it — on Sunday, not at 15:55.
Monthly load-balance
Shows who carried what this month. Not to keep score — to make the invisible work visible.
Connects to Parro & Social Schools
Practices, trips, closures — they land in your family group without anyone refreshing an app.
Built for two, not one
Every other assistant has one user. Fred is built for the two of you — that one architectural choice is what makes it work.
Less admin. More of the good stuff.
Fred takes the logistics off your plate. Enabling you to enjoy your family — time together, peace of mind, and a partner who sees the work.
"The mental checklist finally clocks out."
More time together — and with the kids
When Fred handles who's-doing-what, evenings stop feeling like handover meetings. Dinners turn into conversations, weekends into actual weekends, and bedtime stories aren't rushed through a running to-do list in your head.
"Finally, we're both the parent who knows."
Peace of mind — because the load is actually shared
Fred holds the same picture of the week in front of both of you. The default parent stops being the only one who remembers. The other parent stops feeling out of the loop. Sharing the load gets easier when you both see it.
"So that's what Tuesdays look like."
Recognition — the invisible work made visible
Once a month, Fred shows who carried what. Not to keep score — so the work that never gets named finally gets seen. Quiet labor, named out loud. Appreciation, where it's been quietly earned.
Couples who share the routine stuff fight less and
love each other more.
Fred isn't relationship therapy. It's the infrastructure underneath a relationship that doesn't need therapy every Tuesday.
of parents want to share the load equally — only 9% manage to
CBS Emancipatiemonitor, 2024
of divorces cite household task disputes as a primary cause
Harvard Business School
“Couples who share routine housework… report higher levels of relationship satisfaction… and less relationship discord.”
— Daniel L. Carlson, Professor of Family and Consumer Studies, University of Utah (study)
No app. No dashboard.
No new habit.
Fred joins the conversation where your family already talks. The only thing that changes is that someone in the group chat suddenly remembers everything.
Add Fred to the WhatsApp group
One new contact. Both parents create a group with Fred in it. That's the product.
Forward a couple of emails
School newsletter. Soccer schedule. Dentist confirmation. Fred pulls out the dates and asks who's handling what.
Fred runs the week
Sunday brief. Midweek nudges. Conflict alerts. Tasks that get claimed, not just reminded.
Your family's data
is not for sale.
You're handing us your children's names, school schedules, and family routines. We take that seriously — and we say so plainly.
Hosted in the EU
All data is stored and processed on EU-based infrastructure, protected under GDPR. Your family's information never leaves Europe.
Fred only sees what you share
Fred processes only the emails you forward and the calendars you connect. It never reads your private WhatsApp messages, photos, or anything you haven't explicitly shared.
Personal info stays out of the AI
Before anything is sent to the language model, all personal information — names, addresses, contact details — is generalized. The AI never sees your family's identifiable data.
What Fred never does
A full plain-language privacy policy is available — no legalese.
Built by parents,
for parents.
Fred isn't built by people who read about the mental load. It's built by people who live it — every school email, every Wednesday scramble, every Sunday evening plan.
Mother of two, ex-Coolblue operations. Spent her career making complex systems feel simple for customers — and her evenings doing the same for her family. Fred is the product she wished existed.
LinkedIn
Product builder. Saw the same pattern in every family: two willing parents, five apps, no system that brought it together. Fred is the coordination layer he's been wanting to build.
LinkedIn