Now onboarding families in NL & DE

The family assistant that lives in your WhatsApp 

Keeping you out of each other's hair — and into each other's arms. (He'll also quietly notice which of you is doing everything.)

Get early access → See how it works
Loved by 1,000+ exhausted parents across NL & DE.
Tom claimed Wednesday pickup 🎉
first time all month
As featured in
De Volkskrant NRC Die Zeit Libelle Kek Mama
Why Fritz exists

One parent shouldn't be the only one who knows.

50% of parents want to share the load equally. Only 9% manage to. Not because anyone's unwilling — because family information flows through one inbox, one calendar, one person's head. Fritz sits between the two of you and holds the same picture of the week in front of both.

Keeps the family calendar

"Soccer moved to Thursday" becomes a calendar event on both phones — and a nudge the night before.

Reads school emails so you don't

Forward it. Fritz pulls out dates, to-dos and deadlines, and puts them in front of both of you.

Flags clashes early

Both busy on Wednesday at 16:00 and someone needs pickup? Fritz asks who's got it — on Sunday, not at 15:55.

Monthly load-balance

Shows who carried what this month. Not to keep score — to make the invisible work visible.

Connects to Parro & Social Schools

Practices, trips, closures — they land in your family group without anyone refreshing an app.

Built for two, not one

Every other assistant has one user. Fritz is built for the two of you — that one architectural choice is what makes it work.

What you get with Fritz

Less admin. More of the good stuff.

Fritz takes the logistics off your plate. Enabling you to enjoy your family — time together, peace of mind, and a partner who sees the work.

"The mental checklist finally clocks out."

More time together — and with the kids

When Fritz handles who's-doing-what, evenings stop feeling like handover meetings. Dinners turn into conversations, weekends into actual weekends, and bedtime stories aren't rushed through a running to-do list in your head.

"Finally, we're both the parent who knows."

Peace of mind — because the load is actually shared

Fritz holds the same picture of the week in front of both of you. The default parent stops being the only one who remembers. The other parent stops feeling out of the loop. Sharing the load gets easier when you both see it.

"So that's what Tuesdays look like."

Recognition — the invisible work made visible

Once a month, Fritz shows who carried what. Not to keep score — so the work that never gets named finally gets seen. Quiet labor, named out loud. Appreciation, where it's been quietly earned.

The research says the quiet part out loud

Couples who share the routine stuff fight less and love each other more.

Fritz isn't relationship therapy. It's the infrastructure underneath a relationship that doesn't need therapy every Tuesday.

50%
of parents want to share the load equally — only 9% manage to
CBS Emancipatiemonitor, 2024
25%
of divorces cite household task disputes as a primary cause
Harvard Business School

"Couples who share routine housework… report higher levels of relationship satisfaction… and less relationship discord."

— Daniel L. Carlson, Professor of Family and Consumer Studies, University of Utah (study)

Up and running in five minutes

No app. No dashboard. No new habit.

Fritz joins the conversation where your family already talks. The only thing that changes is that someone in the group chat suddenly remembers everything.

01

Add Fritz to the WhatsApp group

One new contact. Both parents create a group with Fritz in it. That's the product.

02

Forward a couple of emails

School newsletter. Soccer schedule. Dentist confirmation. Fritz pulls out the dates and asks who's handling what.

03

Fritz runs the week

Sunday brief. Midweek nudges. Conflict alerts. Tasks that get claimed, not just reminded.

Privacy & trust

Your family's data
is not for sale.

You're handing us your children's names, school schedules, and family routines. We take that seriously — and we say so plainly.

Hosted in the EU

All data is stored and processed on EU-based infrastructure, protected under GDPR. Your family's information never leaves Europe.

Fritz only sees what you share

Fritz processes only the emails you forward and the calendars you connect. It never reads your private WhatsApp messages, photos, or anything you haven't explicitly shared.

Personal info stays out of the AI

Before anything is sent to the language model, all personal information — names, addresses, contact details — is generalized. The AI never sees your family's identifiable data.

What Fritz never does

✕ No ads. Ever. No tracking, no profiling.
✕ No reading your private WhatsApp messages.
✕ No storing data outside the EU.
✕ No vague "we may use your data to improve our services" loopholes.
A full plain-language privacy policy is available — no legalese.
Pricing

Simple. No surprises.

One price per household. Less than an iced matcha each, per week.

✨ First month free
€6
per household / week · both parents included

You only start paying after 30 days — once Fritz has proven its worth.

  • Fritz in your WhatsApp group — no new app
  • Automatic parsing of school & activity emails
  • Calendar sync for both parents
  • Sunday weekly brief — every week, automatically
  • Conflict detection and proactive nudges
  • Task assignment and follow-up in the group chat
  • Monthly load-balance report — who carried what
  • EU-hosted, GDPR-compliant, full data export
Start your free month →

Cancel any time during the free month. No credit card required to join the waitlist.

Who's behind Fritz

Built by parents,
for parents.

Fritz isn't built by people who read about the mental load. It's built by people who live it — every school email, every Wednesday scramble, every Sunday evening plan.

Theresa Gessner
Theresa Gessner
Co-founder

Mother of two, ex-Coolblue operations. Spent her career making complex systems feel simple for customers — and her evenings doing the same for her family. Fritz is the product she wished existed.

LinkedIn
Job Tasche
Job Tasche
Co-founder

Product builder, ex-Mollie — where handling sensitive data securely is the foundation, not an option. Saw the same pattern in every family: two willing parents, five apps, no system that brought it together. Fritz is the coordination layer he's been wanting to build.

LinkedIn