Fred

The better way to run your family

Family life has for too long been on the shoulders of one. With the Fred app, both parents get the insights they need to shoulder family life together.

Get early access

On the Same Page. On What Matters.

The family assistant that thinks ahead, coordinates and flags when it’s about to go wrong.

(01)

Did we actually get a gift for Peter?

Any calendar event you plan, Fred understands, and helps you with the related mental load. Going to a birthday? Bring a gift. Kids swimming? Bring swim kit. Holiday? Book travel, location maybe packlist?

(02)

Is it your or my turn to pick up Emma?

In the app’s Today screen both of you see the same day: what is on, what is still open, who is driving what. No more “I thought you were picking up Emma from day care today…”.

(03)

I did not see that email...

Your family gets its own Fred email address. Forward the mail from school, day care or the sports club and Fred sums up the important parts for both of you in the app. Asking “who is volunteering for the class outing next week?”

(04)

We did it!

Managing a family is no small feat. In Our Share you can see how the thinking and doing were distributed. A check-in chance, not a verdict, and a good conversation starter on what might need some change.

Experts that inspired Fred

Fred is engineered to solve root systemic family imbalances. We engage closely with leading Dutch advisors on shared-load parenting.

MENTAL LOAD SPECIALIST
Marinda Schuiling

Has been enabling parents that want to share family responsibilities more evenly. She developed her own method that helps you understand the origin of systemic inequality and resolve it long-term.

Visit website
FATHER IDENTITY COACH
Erik Vosman

Supports fathers in finding their new parenting identity and exploring what authentic, heavily-involved fatherhood means for them in modern times.

Visit website
ORGANIZATIONAL ADVISORY
Niels Meijerink

Raises strategic awareness about the importance of involved parenthood. Advises municipalities and enterprise organizations on how to structurally support parents.

Visit website
PARENTAL ADVOCACY
Barbara Braak

With VerlofHub, she helps parents and organizations to better support the complex regulatory and work-life challenges that parents face in the Netherlands.

Visit website
MENTAL LOAD SPECIALIST
Marinda Schuiling

Has been enabling parents that want to share family responsibilities more evenly. She developed her own method that helps you understand the origin of systemic inequality and resolve it long-term.

Visit website
FATHER IDENTITY COACH
Erik Vosman

Supports fathers in finding their new parenting identity and exploring what authentic, heavily-involved fatherhood means for them in modern times.

Visit website
ORGANIZATIONAL ADVISORY
Niels Meijerink

Raises strategic awareness about the importance of involved parenthood. Advises municipalities and enterprise organizations on how to structurally support parents.

Visit website
A family moment Fred helps keep private

GDPR Shield & Privacy First

Your family’s data is not for sale

We safeguard your conversations, timelines, and structures like our own. Fred keeps your system coordination private, secure, and under tight lock.

AI Runs in EU
GDPR Compliant
Not used for LLM training

Frequently asked

Real questions from parents, members, and daily Fred users.

What exactly does Fred do?

Fred is an app for iPhone and Android that both parents share. You tell Fred what is coming up, by typing, by voice or by forwarding an email, and Fred turns it into events and to-dos, keeps track of who's doing what, and sends timely reminders. The Today screen and a short morning brief show only what matters today — so the plan isn't only in one person's head. Fred also sets up a shared family calendar so everyone is looking at the same plan instead of guessing.

What does Fred see, and what happens with our data?

Fred only sees what you share: what you and your partner tell Fred in the app, the calendars you choose to share, and any emails you forward (like a flight confirmation or school notice). That information is used solely to plan and remind for your family — it's never sold or used for advertising. You can stop sharing, or leave, at any time.

What if Fred gets something wrong?

Fred is still in beta, so now and then Fred will get a date wrong or miss a detail. If something looks off, just say so in the chat and Fred will propose the fix. Feedback and ideas you share in the chat or the app's feedback tab land directly with the people building Fred.

Still have a highly specific, slightly absurd question? Drop us a line: hello@fred.family

Out of each other’s hair,into each other’s arms.

Beta — get early access
Fred
ContactPrivacy PolicyTerms of Use© 2026 FredAll rights reserved